ZT PORTFOLIO
AI & Product Designer with working experience In Shanghai, Hong Kong and Singapore
Lead Digital Product Designer (AI & Brand Experience)
@
IBM Consulting Hong Kong
2023.02 - Present
Hong Kong
Key Highlight:
• Product Team Lead — Led end‑to‑end development of an AI‑driven racecourse experience to modernise horse racing and engage younger audiences. Used AI insights to enhance entertainment and attract new fans. Facilitated the process with C‑suite leaders and vendors to deliver the market’s first AI‑powered racecourse experience. Overall KPI: Achieved a 35% increase in betting account openings, and 58% generative AI content engagement on a typical race day.
Lead Digital Product Designer (AI & Brand Experience)
@
IBM Consulting Hong Kong
2023.02 - Present
Hong Kong
Key Highlight:
• Product Team Lead — Led end‑to‑end development of an AI‑driven racecourse experience to modernise horse racing and engage younger audiences. Used AI insights to enhance entertainment and attract new fans. Facilitated the process with C‑suite leaders and vendors to deliver the market’s first AI‑powered racecourse experience. Overall KPI: Achieved a 35% increase in betting account openings, and 58% generative AI content engagement on a typical race day.
Service & Product Designer (AI & Brand Experience)
@
IBM Consulting Shanghai
2021.11 - 2023.02
Shanghai
Key Highlight:
• Designed AI‑enabled intelligent workflows for a leading optoelectronics company, identifying high‑value automation opportunities. Overall KPI: Reduce procurement and sourcing operational time by 45% and increase productivity by 35%.
Service & Product Designer (AI & Brand Experience)
@
IBM Consulting Shanghai
2021.11 - 2023.02
Shanghai
Key Highlight:
• Designed AI‑enabled intelligent workflows for a leading optoelectronics company, identifying high‑value automation opportunities. Overall KPI: Reduce procurement and sourcing operational time by 45% and increase productivity by 35%.
Experience Design Strategist (Brand Experience & Product Design)
@
R/GA
2020.08 - 2021.11
Shanghai
Key Highlight:
• Delivered brand activation experiences for milestone campaigns and product launches. Drove omnichannel engagement across physical and digital touchpoints, leveraging WeChat Mini Programs and livestreams during COVID‑19. Overall KPI: 86% user completion rate and the product sold out in 18 minutes upon campaign launch
Experience Design Strategist (Brand Experience & Product Design)
@
R/GA
2020.08 - 2021.11
Shanghai
Key Highlight:
• Delivered brand activation experiences for milestone campaigns and product launches. Drove omnichannel engagement across physical and digital touchpoints, leveraging WeChat Mini Programs and livestreams during COVID‑19. Overall KPI: 86% user completion rate and the product sold out in 18 minutes upon campaign launch
Digital Product Designer (UX UI)
@
Accenture Song
2018.07 - 2019.09
Hong Kong
Key Highlight:
• Digital Product Design Specialist (UX/UI) for Hong Kong’s first virtual bank — Led end‑to‑end UX/UI for Hong Kong’s first virtual bank. Defined MVP, roadmap, and design system, partnering with product owners and C‑suite to deliver mobile and web platforms in six months.
Digital Product Designer (UX UI)
@
Accenture Song
2018.07 - 2019.09
Hong Kong
Key Highlight:
• Digital Product Design Specialist (UX/UI) for Hong Kong’s first virtual bank — Led end‑to‑end UX/UI for Hong Kong’s first virtual bank. Defined MVP, roadmap, and design system, partnering with product owners and C‑suite to deliver mobile and web platforms in six months.